MP4

MPEG-4 Part 14

Lolly opens and makes this format

The default video format for social and sharing: best quality for the file size, plays on essentially every phone and app, and carries a soundtrack. Lolly records it in the browser (where the browser can) and can lay a music bed under the clip. It's one of the few video formats that can carry a verifiable Content Credential.

Most tools like this are upload sites: your file goes to their server, and ads pay the bill. Lolly runs on your device, so your file stays with you.

• Runs on your device
• Free, no account